Advertising to the Senior Marketplace

With our economy being what it is today, businesses of all sizes must be even more careful spending those hard- earned advertising dollars. Where to advertise, and how to advertise, have always been the questions.  Needless to say, no matter what media advertising rep you speak to, they will tell you to advertise with them, but how do you know if what they are telling you is true.  After all, you are getting ready to make a large investment, and do expect a good return on your money.  The problem is that there is a better than even chance that you’ll be wasting your money.These are some suggestions that might help you:1.  Pick the right media to advertise in.  Do your research as to the demographics they reach, and if exposure to these consumers will be beneficial to you.2.  Once you have picked the correct media (broadcast, print, etc.), and the company you are thinking of advertising with, check them out.  The best way is to contact a few of their existing advertisers.  Also, be sure to find out the percentage of their existing advertisers who have been continuously advertising with them for two years or more.  This is important because if the percentage is high, the advertisers should be happy with the results of advertising.  If the percentage is low, save your money. 3.  Get the most bang for the buck by making sure the media you use will give you the most exposure. 4.  Determine what is being offered when deciding where to spend your money.  Is the advertisement design included in the quoted rates, the size of the ads being offered, how many times will your ad appear, will the ad be in full color or black and white, and if the ad will also appear on-line are all important when making your decision.4.  Consider advertising your product or service to people who are 50 and over.  Our seniors are the segment of the US population that still have money to spend. One last thing to think about.  How is the company you are thinking of advertising with doing during these tough economic times?  If they are having to downsize, that might mean that their advertising revenues are decreasing.  You might want to ask yourself why.  If they have happy advertisers, why would their advertisers stop running their ads.  Happy advertisers make happy media companies.  Unhappy advertisers mean wasted advertising dollars!  Today’s Senior Magazine’s web site, that contains information about seniors, is at www.todayssr.com.

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Free Online Advertising – Online Promotion Ideas For Developing Free Traffic

As the online world has matured over the last ten years more people are turning to free advertising and one of the finest ways to generate this type of advertising is through online classified advertising. Although many people don’t like the notion of free marketing, the reality in today’s world is changing on a larger scale.Many companies and entrepreneurs are changing their methods because of the cost. The difference for example would be the cost of a one large newspaper classified ad can be as much as one years worth of advertising over the internet when the comparison is done. That is why the change is happening so sudden.When a person is looking for free advertising on the internet, the results one can find is just amazing and can be confusing when they are just getting started on the internet. This article will be about on-line advertising tips for getting you free traffic by way of free online advertising.Now I am confident you have heard of the many ways to get traffic to your website without putting out a lot of cash. You can use these ideas and change them to your liking.We will start with promotional products such as notepads, pens, bumper sticker, key rings, etc.. These are something that people use on a daily basis and the cost is minimum. Flyers, post cards, and business cards are rather cheap and if there is a printer at home, with the correct software applied one can very easily do this at home.Paid advertising is another resource, but one has to be very cautious and make sure to understand the procedure involved. There is cost-per-click, upgrading your free classified advertising, buying small ads in newspapers and magazines just to name a few.Now those were the basic types of free online advertising and now we can talk about the other two major types. SEO otherwise named search engine optimization, will include article marketing, video marketing, web 2.0, and blogging. When these are all done in the proper way, the result may simply amaze you. Although, this kind of free advertising will give relevancy to the organic search result, it can be quite time consuming and most people would rather just pay somebody to do it for them. That is why there was such a wide niche developed.The last kind of free advertising is for those that have been an online marketer for some time. Starting your own affiliate program is one of the smartest things that you could do for your business. Being able to influence the work and efforts of other people to bring free website traffic to your business is a benefit to you and your company.There are a few of programs on the web that allow you to do this and it is the quickest way to begin your affiliate program. There is usually a setup fee, but with the amount of free traffic you will develop can certainly offset any cost that will be accrued.Now let’s get back to the first type of free advertising that we talked about. It was free classified ads or free contextual advertising. It is considered print advertising. There are many free classified advertising websites available on the internet and if the advertisement is written properly, can deliver quite a punch for your company.At the same time you are placing your free advertising, you are creating backlinks to your company and this is Search engine optimization 101. So in retrospect, you are killing two birds with one stone and this is an online advertising solution for your company. It definitely is a fantastic way to start building your business and start generating an online presence that can deliver benefits in the long term.

The Significance of the DVD Advertising Scorecard

The DVD advertising scorecard is a measure for determining the efficiency of using the DVD as a primary marketing tool for promotion.DVD advertising can be seen as an innovative alternative to CD advertising. Both of these media advertising techniques are tools containing catalogues with more advanced features containing images in audio and video qualities. DVD advertising, though somewhat similar to CD advertising, has been regarded to be more astute probably because of the popularity of DVDs among home theatre consumers and markets. But regardless of their distinct qualities, both of the advertising tools would have similar indicators to determine their efficacy in bringing awareness to the target audience.Unlike other forms of advertising, DVD advertising is characterized by having high cost per contact. Promo-DVDs are considered to be expensive largely because of the advancement of technology used. Because of the involvement of exquisite cost, it is only proper to determine the effectiveness of the adverting tool.DVDs are mostly used as advertising tools in the entertainment business. Because of its classification as cinema advertising, this form of advertising has been used by advertisers in targeting audience and markets. In this case, there is a good targeting approach making DVD advertising a viable tool for providing awareness directly to its target market. DVD advertising can be seen as support to advertisers and marketers that use direct marketing approach in advertising campaigns.Advertisers and companies must be aware of the cost in developing this advertising tool. It is vital then to measure the cost prior to and after the stage of the marketing campaign. The cost, budget, and revenues are indicators of DVD advertising belonging to the financial perspective of the DVD advertising scorecard.In the internal business perspective, there should be an involvement of evaluation by the stakeholders. Advertisers and companies must expose the promo material to the management, employees, shareholders, and other internal personnel for evaluation and appreciation before distributing it to the target market. The result of the activity can be used as indicator in the internal business approach of the scorecard.Receiving feedback from stakeholders is as essential as receiving feedback from clients and target audiences. Advertisers and marketers can maintain a record of the number of promo material distributed and a list of potential markets and buyers. From the list, they can conduct inquiry to gain feedback, which is essential in determining the performance and factors for modification and improvement.The customer perspective of the DVD advertising scorecard may include indicators, such as delivery performance to customer by date and volume, customer inquiry rate, and customer feedback. Inquiring the customer about the contents of the DVD advertising can be crucial in determining the quality of feedback and consistency of the advertising campaign.The DVD advertising scorecard includes perspectives to derive the total performance of the marketing campaign. The indicators in DVD advertising are crucial in determining the performance of the perspectives in the scorecard. Using DVD advertising metrics is important to help advertisers determine and plan the contents and features for another DVD advertising campaign.