How to Advertise Your Start-Up Without Hiring an Expert

Most first-time business owners are all about marketing and advertising their start-up. The most common question that begs answering is “how do I advertise my start-up?”Most seasoned advertising experts are full of bright advertising ideas for prospective advertisers. They start talking about the impact of a strong social media presence that will cost next to nothing *cough*fees*cough*, the importance of search engine optimization (SEO) in generating advertising revenue, hiring a top-notch sales and marketing team, how websites are the new marketplace and how 24/7 customer service will take your start-up to the next level.For the most part, they’ve got the advertising part down pat – that’s their job, after all. Their aim is to make prospective advertisers believe that their start-up will boom if they pay the “experts” just a little bit more than they planned to invest in advertising.But what about those businesses (and we’re talking about most businesses here) that don’t have the resources to invest in advertising expertise? There are always free marketing and advertising tips to be found online although they can be quite repetitive and redundant. How do you sift through the free expert tips in order to find a way to advertise your business in an original and effective way?How do you advertise and promote your start-up?The truth is there isn’t a one-size-fits-all answer to your advertising dilemma. If it were that easy to advertise and promote a business, advertising professionals would be out a job and we’d lose a whole industry to redundancy.Of course, there would still be companies or potential advertisers looking for people to do the advertising job for them – but as we’ve established, most business start-ups simply don’t have the capital to invest in expert opinions and output.Traditional advertising is still viableExperts today have shifted a lot of their focus away from traditional advertising methods. While this viewpoint is in line with much of our contemporary culture, it loses sight of some of the tried and true paths of delivery still maintain viability. “Old fashioned” tools such as business cards, yellow page ads, and even embroidered shirts for staff cannot be replicated in an online environment.What advertising potential are you missing out on if you don’t consult an expert?Advertising strategies are what makes each professional in the advertising field different. Not everyone can be an expert in SEO, just like experts in TV and print commercials are light years apart.If you have the option of hiring and working with a particular expert, then you’ve got to make sure that their advertising strategy isn’t the antithesis of the market you’re trying to capture.It doesn’t make sense to concentrate on social media advertising, for example, when your primary users are senior citizens. There are a select few who will appreciate your ingenuity but how do you effectively capture the bulk of your target audience? Having an expert in your corner to help you sift through all the strategies out there will save you time and unnecessary expense.Getting down to it – advertising strategy customized to your start-upHere are the things that a seasoned advertising expert will need to ask you about your start-up in order to figure out what your start-up needs:
Who is your target market?
What is the perceived value of your product or service?
How do you translate perceived value into sales?
Those three questions will go a long way in helping you figure out how to best advertise your start-up. Once you understand your market fully – you’ll also know which advertising strategy would work best in getting their attention and translating that attention into sales and revenue.