Why Buy Automotive LED’s?

The Benefits of using Light emitting diodes1. LED’s efficiency (require about 10% of power, vs. an incandescent)
2. Produce far less heat = safety & long life
3. Vibration & shock resistant
4. Less susceptible to variations of heat & coldLED’s (light Emitting Diodes) were first used in the computer industry due to their minimal power requirements and heat output. Unlike incandescent bulbs, which produce heat as a primary function by heating a tungsten filament to extreme temperatures in a vacuum bulb thereby causing it to glow and produce light throughout the ENTIRE visible Spectrum (including ultraviolet) and wasting a lot of heat.LED’s produce light photons as a primary function and produce light only in the specified spectral frequency. This means that there is NO ultraviolet (unless specifically tuned to produce it) and that no filters or lenses are required to change colors. And since the power is producing light primarily, the light does not get hot enough to burn or damage plastic lenses or components. Further due to the design, they are more resistant to shock, vibration and or damage (a major concern in automotive applications).LED’s have an extended lifetime due to the reduced heat stress on internal components. The led unit itself does not “burn out” as light production just begins to get less bright, Lifetimes average around 50,000 hours or more ( 15 to 20 Years of normal use) the lamp is regarded as failed when light output is down to 78% of original brightness, again 15 + years.LED’s have no “warm up phase” in cold weather, unlike fluorescents or Neon since there is no “gas” to attain luminosity. They are “instant on” and at full brightness immediately.LED’s are safer than regular auto lamps as they:Produce very little heatDo not “burn out”Produce a far brighter light at a fraction (approx 10%) of the power required to light an incandescent bulb.LED’s are being produced for nearly every application used in automobiles and are very easy to change with ordinary tools. However for some applications, like turn signal bulbs, led lamps do not use enough power to activate the bimetal contacts in the turn signal flasher unit and need to have a special flasher unit installed for the signals to flash correctly.LED’s have undergone an enormous evolution in light from the first weak glow we saw on computer faceplates to the high energy units of today rivaling and in some cases exceeding the light output of very strong incandescent bulbs. The higher cost of an LED is now actually a cost savings due to the lifespan, and if replacement labor is considered they become remarkably cheaper.

Closing Strategies For Automotive Sales Training

All seasoned salesmen know that there are not short cuts to closing a deal. You begin closing the deal when you walk out on the lot. Skipping a step in the procedure can cost you the sale and can possibly send your customer to your competitor. There are a few closing strategies that you may want to consider when you are trying to make the sale. These can make the difference between closing the deal and closing the door on your career.Automobile Sales Training Insists that First Impressions are KeyWhen you stop onto the lot to greet your customer, they first impression they get will determine whether they purchase on your lot. If you rush onto the lot trying to beat other salesmen to the punch, you are going to tell your customer that you are desperate for a sale and will say or do anything to make the sale. Everything you do, the way you look and the language you choose will help the customer make their decision. Try not to lose your customer with technical jargon unless they want to know specifics and always greet them with a smile and a handshake. This tells them you are happy they came.Automotive Sales Training – Building a RapportAfter you have greeted your customer and given them the best first impression you can possibly give, you must begin building a rapport with them. This means making some small talk before you go in for the kill. Maybe get the main customer to introduce the rest of his party or act as though you have seen them both somewhere before. This opens up the lines of communication and is important in building trust and respect. Ask them about why they are looking for a car. Build from there on other aspects such as type of car they want and maybe even what kind of payments they are expecting to pay. This gives you an idea of the type of car to steer them towards.Auto Sales Training says take them on a Test DriveWhen your customer wants to test drive the car, go with him. While you are gone it gives you the chance to point out more luxury features that are only visible when the car is running. Maybe you can point out how quiet the car is, how well the air conditioning works or maybe even the inflatable driver’s seat for comfort. Taking the drive with them allows you to spend more time with them to convince them to make the purchase.

The Automotive Industry Crisis is a Customer Service Crisis

“If we are not customer driven, nor will our cars be.” Henry FordAs you read this article, I believe you will discover the real key to true greatness. The key is to be of service to others. No matter who you are, if you are breathing you are in customer service in one way or another. The concept of service has not been understood by most people. Whether you are Madonna, or Billy Graham, you are in customer service. We are all rewarded materially based on the pleasure or service we bring to others.What do all the great ones have in common? They have an attitude of being of service instead of being self-serving. They all serve their audiences or customers with impeccable excellence which resulted in them becoming great.THE AUTOMOTIVE INDUSTRY CRISIS
We have a crisis in this country underlying the financial crisis. I believe that it is at the root of the present financial crisis. It is called the CUSTOMER SERVICE CRISIS! The word crisis in Chinese means danger yet opportunity. We definitely have lots of opportunity to improve in our nation in the area of customer service. I think it is the real financial problem we face today. I am not an economic genius, but I am a customer service expert. I am tired of watching people put band-aids on economic cancer. So I am writing a series of articles which will get to the root of the economic problem and if heeded could help turn this crisis around.AMERICA WAS BUILT ON SERVICE, BUT TODAY WE HAVE BECOME “SELF-SERVING!”We have a service crisis that has caused a financial crisis in everything from banking to housing, and of course, automotive.With GM, Chrysler and others bleeding, and people losing their livelihoods and retirements you don’t have to be a rocket scientist to see it. Have you had any poor customer service lately? Cold food or dirty restrooms, Late deliveries, Defective parts, Unfulfilled orders, Lazy, rude staff (this is epidemic!!!)I started out in the auto industry in the mid 70s or what we now call the good old days. I was working for the largest GM dealership in Alaska and one of the largest in the country. This was when GM was GM! I started out washing cars (or busting suds as we use to say). I eventually moved up and became a corporate trainer for the SOUTHEAST Automotive group. One thing I noticed over the years was the deterioration of customer service in the automotive industry. My first boss was a thirty year company man that was customer driven and he constantly reminded us that without a customer we would all be unemployed!I drank the kool-aid, I believed him. But as the years passed, I noticed that the customer started to become more of a statistic on a graph in a conference room where strategies for up-selling and getting more out of each transaction at the point of sale was the goal. At the same time we were cutting back on quality and service! “Higher profits” – less service became the mantra. Don’t misunderstand me, I believe in profit. But I believe what my good friend and mentor Dr. Ken Blanchard has said about it; “Profit is the applause we get for taking care of our customers…”If We Are Not Customer Driven, Then Our Cars Won’t Be Either!” Henry Ford